So, wait a minute. What is product information?

Every time you reach for an owner's manual, every time a technician plugs in a scan tool or opens up a diagnostic tree, every time a first responder consults safety guidelines, every time someone calls a support line or hits play on an explainer video or types in a VIN number...

That's product information.
 
Inside Information explores every aspect of the space between consumers, technology, manufacturers—the space where product information undermines or elevates the product experience, where service becomes a cost center or a profit center, where the aftersale holds the potential to create repeat business and open up new revenue streams. Inside Information talks to industry experts, academics and every day consumers in search of the place where customer satisfaction, project efficiency and profitability all overlap.

Host Laura McGowan is Director of Business Development at Tweddle Group. She spent years as an agency producer before stepping into the world of aftersale product video. Now she works directly with OEMs and other manufacturers, helping them develop custom aftersales strategies to maximize their business potential using product data they already have.

Since 1954, Tweddle Group has been helping OEM manufacturers improve their customer experience with product information. Tweddle Group pioneered the classic "glovebox manual" and today provides a full suite of end-to-end product information services, including diagnostic platforms, electronic parts catalogs, labor time studies, 3D circuit navigation tools, product explainer videos and more.

Tweddle Group believes products should be easy to use, and delivers integrated, multi-channel information solutions to support every aspect of the post-sale experience—for product managers, technicians and—most of all—consumers. For more information, visit www.tweddle.com.